015 Are You Being Manipulated?

This week we’re going to be looking at consumer psychology, buyer behaviour and how marketers and advertisers take advantage of this. Some might say you’re being manipulated… but that’s up to you to decide!

We’ll be looking at some of the little tricks and techniques used to get consumers to part with their money. These include: Emotional Conditioning, Price Anchoring and the Decoy Effect, manipulating Vaughn’s FCB Grid model, and so much more!

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Coulter, Choi and Monroe (2012) Comma N’ cents in pricing: The effects of auditory representation encoding on price magnitude perceptions, Journal of Consumer Psychology, 22(3), pp. 395-407 

The Daily Egg: How to Sell Using Fear

Fast Company: 5 Psychological Tactics Marketers Use To Influence Consumer Behavior 

Häagen-Dazs commercial with Bradley Cooper  

Harvard Business Review: To Keep Your Customers, Keep It Simple 

Help Scout: Pricing Psychology: 10 Timeless Strategies to Increase Sales 

Instapage: Emotional Marketing Examples Scientifically Proven To Sway Buyers

Inspiration Room: Cadbury Flake Commercials 

Jeremy Said: How to Use the Decoy Effect to Help Buyers Choose the Right Option

Price Intelligently: Price Anchoring to Optimize Your Pricing Strategy 

Psychology Today: How Marketers Manipulate You Without Your Knowing 

StopAd Blog: Manipulating Maslow: How Advertising Is Hijacking Our Heads And Making Us Unhappy

Time: The Science of How Marketers (and Politicians) Manipulate Us

Want To Watch Some of the Ads We Mentioned?

And here’s the MLM / Pyramid Scheme on Dragon’s Den we mentioned – sadly I couldn’t find a clip of the original so here’s the clip on the H3 Podcast:

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Like this? Don’t forget to check out last week’s episode: Will Robots Replace Us?


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