015 Are You Being Manipulated?
This week we’re going to be looking at consumer psychology, buyer behaviour and how marketers and advertisers take advantage of this. Some might say you’re being manipulated… but that’s up to you to decide!
We’ll be looking at some of the little tricks and techniques used to get consumers to part with their money. These include: Emotional Conditioning, Price Anchoring and the Decoy Effect, manipulating Vaughn’s FCB Grid model, and so much more!
Want To Watch Some of the Ads We Mentioned?
And here’s the MLM / Pyramid Scheme on Dragon’s Den we mentioned – sadly I couldn’t find a clip of the original so here’s the clip on the H3 Podcast:
Enjoyed this episode?
Like this? Don’t forget to check out last week’s episode: Will Robots Replace Us?